Product Segments Development

At NQ labs, we help you build a coherent and competitive product segment that speaks directly to your target customer. Whether you aim to launch a minimalist facial care range, a luxury anti-aging ritual, a line for teen acne, or soothing formulas for sensitive skin – we support the strategic development of your collection from concept to execution

We start by analyzing your brand positioning, target demographics, and regional trends, then propose a tailored mix of products that align with your brand’s story and commercial goals. Our recommendations include texture selection, product formats (e.g. creams, gels, oils, sticks), and active ingredients based on market relevance and performance. 

Whether you're creating a niche capsule collection or a full product grid, we ensure your assortment is well-balanced, scalable, and resonates with both the emotional and functional needs of your customers.

What We Offer: 

 Audience and Segment Strategy

We begin every project with a deep dive into your brand’s identity, values, and customer personas. Understanding who you are and who you're speaking to allows us to shape product offerings with true relevance and differentiation. We analyze demographic factors (age, gender, skin type, lifestyle), psychographics (values, habits, routines), and competitive benchmarks to position your product line where it will resonate most.

Whether you’re building a dermocosmetic brand, a premium wellness concept, or a youth-driven natural label, our team helps you define the right segment and emotional positioning – grounded in real-world customer needs and market data.

We don't just advise on direction – we build entire product lines tailored to your segment. Examples include:

    Anti-acne systems with multi-step routines (cleansers, serums, spot treatments)

    Anti-aging collections with potent actives and sensorial textures

    CBD-infused skincare or wellness ranges targeting inflammation and recovery 

    Hair care lines with shampoos, masks, and leave-ins based on scalp or hair concerns

    Sport and muscle relief ranges, including warming or cooling gels and balms

    Bath & body collections, including botanical shower gels, bath salts, and oils

Each product recommendation is developed with attention to claims, performance, and segment-specific touchpoints – from fragrance to texture to packaging.

Lineup Architecture and Focus

Creation of a logical, focused product structure – from hero SKUs to support products – designed for shelf appeal and easy navigation.

Market-Aligned Ingredient Selection

Choice of active and functional ingredients that match current consumer demand, claim trends, and sensorial preferences.

Price-Point Targeting and Claims

Definition of product tiers and pricing logic, with formulation proposals to support claims such as “dermatologically tested”, “natural origin”, or “vegan”